Playtech Partners with FashionTV To Bring Group to Live Casino Market
Software developer gurus Playtech have teamed up with the FashionTV Gaming Group to launch a new live casino baccarat jackpot product as the group looks to enter the thriving live casino market.
Available to play now on the Playtech Live network, which can be found at a number of the best online casinos, Jackpot Baccarat is a premium branded live jackpot title. Boasting the "creative power" of the brand alongside Playtech's technology, the product will look to be a hit with casino enthusiasts.
Standard baccarat presents you with two main wagering options: bet on the player or the banker. Players flock to the best baccarat sites and FashionTV will now have a spot in their eye line.
Ariel Hayat, Chief Executive Officer of Playtech Romania live casino, commented: "We are very excited to partner with FashionTV Gaming Group to bring the FashionTV brand to the live casino market. Securing leading brands like this is a key pillar of our content strategy as we look to deliver the most engaging gambling entertainment experience in the market."
This drop is set to be the first in a "full luxury line" of entertainment products that will carry the FashionTV brand, with COO Shai Kaplun bullish about the partnership and what it could hold in the future.
Kaplun said: "It has been a privilege to partner with Playtech, one of the true industry greats, in bringing a unique FashionTV spin to their blockbuster format.
"This new game is just one in a new luxury line of live dealer products that invites players to experience the immersive world of FashionTV, firsthand. It’s exciting to see a growing number of industry giants turn to our ‘brand to business’ model as a critical growth engine, and we look forward to continuing to revolutionize the online gaming industry with luxury and glamour through the power of the FashionTV megabrand."
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